I’m always thrilled when a Cameron Hughes wine pops up at Grocery Outlet. Cameron Hughes buys finished and unfinished wines in bulk from the world’s top producers, and resells them at value prices. His winery is all about downshifting with the market, and capitalizes on the economic difficultly of selling $60 bottles of wine. A large supply of premium wine is available for a variety of reasons, as explained on Cameron Hughes Wines website.
- At the high-end of the wine business, winemakers always make more than they need, so they have plenty of wine to work with to assemble their final blends.
- Winemakers are continually trying new vineyard sources and discontinuing old sources.
- To increase cash flow, many wineries sell off certain lots of wine before bottling.
- Winemakers declassify wine every year. Declassified wines that don’t fit the quality parameters for a $50 bottling present an outstanding wine value at $14.99 or even $8.99.
Cameron Hughes Wine brands include The Lot Series, The Flying Winemaker, Rockridge, Evergreen, and Hughes-Wellman. The most interesting of the five are the Lot Series, which are limited in quantity and variable in prestige. These are the coveted “off-brand” wines, which are straight from well known wine producers across the globe. The Lot Series aren’t “back-blended,” which means mixing the premium wine with lesser quality grapes. This is particularly interesting information for Grocery Outlet wine shoppers. I imagine 80% of the wine available at good ole G.O. is back-blended, which allows for the low price tag and explains the variable quality.
Industry powerhouses like Wine Spectator and Wine Advocate are paying attention to Cameron Hughes, and few bottles have garnered 90+ points and multiple gold metals. It took an extreme amount of willpower not to snatch up the more expensive varietals.
We tried two Cameron Hughes wines this week. The first was from Grocery Outlet, and the second from Berkeley Bowl (because I couldn’t control myself). The Lot 39 Barrosa Shiraz from Australia was murky in hue, jammy, and fruit-forward. CameronHughes.com describes the wine as “dark red in color with purple hues. The dense fruit is rich with red berry, plum, and cherry aromas. The palate is velvety with flavors of black cherry, raspberries, and dark chocolate. This is complemented by toasty oak and grainy tannins.” At $4.99, it’s highly drinkable and enjoyable. However, I always question as to whether I would pay more and enjoy the wine as much. I don’t think I would be as happy if the bottle cost more than $8.
Our second bottle, a Flying Winemaker 2007 Lodi Ancient Vine Zin, was delightful at a its spendy $10.99 price point. It benefited tremendously from decanting. It differs from other Zins at similar price points, like the Bogel or Rosenblum wines, in it’s complexity and taste. Cameron says: “There is dark fruit on the nose and a beautiful, intense dark-berry flavor on the palate.” Flying Winemaker wines aren’t limited in quantity like the Lot Series, due to long-term deals with select winemakers. I’m looking forward to trying more Flying Winemaker bottles.
Tags: bargains, cameron hughes, economy, Grocery Outlet, shiraz, wines
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